About
Philosophy
Corporate strategist Rubi Iqbal founded Coley Street Consulting on the belief that the ability to create transformational social change is dependent on the effectiveness and willingness of the private and public sector to come together.
The long term goal is to create an infrastructure for both sides, where they can understand one another and work together, with the aim to create an ecosystem that is able to tackle societal issues in a long lasting way.
Approach
The biggest challenge facing leaders today is the ability to get things done, while protecting their organisation's sense of purpose and responsibility, so our focus is to support them to embed a social impact strategy that enables companies to achieve its overall business goals.
The aim is to strengthen an organisation’s reputation and influence, reduce risk and add value - for both their stakeholders and their audiences. We provide support at every step of the transformation journey to drive tangible value.
Rubi Iqbal
Rubi Iqbal started her career developing marketing and communications strategies and executing large scale brand activations. Using a strategic and insight-led approach, she has delivered metrics-driven results for brands such as Google, Estee Lauder, Dulux/AkzoNobel and Unilever at a local, EMEA and global level, delivering results for B2C, B2B and political audiences.
Chief Executive Officer
Previous Experience & Credentials
Qualifications:
Risk & Crisis Management from the London School of Economics & Political Science
Sociology from the University of York
Past Experience:
Before founding Coley Street Consulting, Rubi worked on brand and business strategy for brands such as Unilever, Estée Lauder Companies and Dulux (an AkzoNobel brand).
She also led Google’s London community engagement work.
She worked on connecting Google with its local community of Camden, home to their key sites including 6 Pancras Square, Central St. Giles and its forthcoming new site in King’s Cross King’s Boulevard, focusing on:
Initiatives like the Community Help Kit campaign - supporting overall 1K from the local community survive and thrive in the local area.
Digital skills training and career taster days for young people, reaching over 600 young people in Camden, London in 2022.
Developing bespoke scaled NGO training and mentoring programmes - reaching hundreds of NGOs with crucial business and digital skills training.
Supporting the launch of Google’s Accessibility Discovery Centre in London - a space where engineers, researchers, product teams and partners build new kinds of accessible technologies to remove the barriers that people with disabilities face every day.
“Rubi’s ability to join the dots on how companies like Google can make a positive impact is deeply impressive. She’s been a great partner - hyper organised, collaborative and buzzing with ideas.”
— Zoe Stern, Head of Community Affairs Europe, Google